As customer behavior returns to normal post-pandemic, many companies are scrambling to decrease overhead costs. In a report released by Bloomberg, Amazon announced a total of 18,000 job cuts in 2023. With over 67,000 jobs eliminated within the tech industry since the beginning of the year. While this may be a necessary course of action for certain companies, its impacts are felt both internally and externally. This means that partners and vendors of these companies might be left without proper points of contact, resources, and direction for the upcoming year.
Business customers in today’s marketplace depend on their partners to be there for the long haul. With these layoffs happening in tech, seemingly without regard for individuals’ performance level or longevity, customers are experiencing a loss of current relationships with their vendors.
By doing business with Aptimized they can eliminate these concerns altogether because customer trust is the #1 reason we exist. Service organizations with the breadth of knowledge that have not had significant attrition can bring stability to organizations ongoing major transformation.
Our customers experience a true sense of partnership with our team because Aptimized has had a very low attrition rate compared with the industry. We value our customers, but more importantly, we value our people. Our team members have historical views of our customers and they possess a detailed business understanding. This knowledge enables our customers to minimize their own risk during their transformation; which in turn creates more value out of services they receive from us.
If your partner does not provide this type of value and commitment, it may be time to search for a new one.
Joe Battista
Strategic Account Director